The Labubu Mystery: Monster, Elf, or Something Else?
Is Labubu a monster or an elf? Dive deep into Labubu’s origins, traits, and the fandom debate to uncover what truly defines this beloved Pop Mart character.
The Origins of Labubu – A Tale Born from Storybooks
Labubu’s journey began not in a factory or a boardroom, but in the vivid imagination of Kasing Lung—a Hong Kong-born artist whose childhood was steeped in the magic of European fairy tales. Growing up in the Netherlands, Lung was enchanted by Nordic folklore, tales of elves, and the mischievous spirits that danced through old storybooks. In 2015, he brought these influences to life with the creation of Labubu as part of his “The Monsters” trilogy—a picture book series where whimsy and wonder reign supreme.
Labubu’s world is a place where rules are bent, magic is real, and every character has a story to tell. The Monsters universe, populated by quirky beings like Zimomo, Tycoco, and Mokoko, set the stage for Labubu’s rise. But it was the 2019 collaboration with Pop Mart, the Chinese designer toy powerhouse, that transformed Labubu from a storybook oddity into a global collectible icon. By 2024, Labubu had become a sensation—her toothy grin and wild charm making her a must-have for collectors and a star on social media feeds worldwide.
Collector’s Confession:
The first time I held a Labubu blind box, I felt that old childhood thrill—like opening a portal to a world where anything was possible. The anticipation, the surprise, and the instant connection with this “ugly-cute” figure reminded me why I started collecting in the first place.
Through the Looking Glass: What Makes a Monster, What Defines an Elf?
Monsters in Pop Culture – Traits, Tropes, and Taboos
What exactly is a monster in the world of art toys and folklore? Traditionally, monsters are creatures that defy the norm—odd, sometimes unsettling, but always fascinating. Labubu fits this mold with her bug-eyed stare, jagged teeth, and furry, round body. Yet, there’s a playfulness to her design that softens the “monster” edge. She’s mischievous, yes, but never malicious—a well-meaning creature whose antics often go hilariously awry.
Labubu’s monster-like traits are celebrated in her community. Her “ugly-cute” aesthetic—what the Japanese call kimo-kawaii—is a badge of honor, setting her apart from the saccharine sweetness of characters like Hello Kitty. She’s a little wild, a little weird, and utterly lovable.
Elves Unveiled – Mischief, Magic, and Myth
But there’s another side to Labubu. Elves, in folklore, are magical beings—tricksters, helpers, and sometimes troublemakers. They have pointed ears, a connection to nature, and a knack for the unexpected. Labubu’s pointed ears, whimsical personality, and storybook origins all echo these classic elvish traits.
Kasing Lung himself drew inspiration from Nordic elves when creating The Monsters. Labubu’s mischievous spirit, her ability to charm and confound in equal measure, blurs the line between monster and elf. She’s not just a creature of chaos—she’s a bridge between worlds, embodying the best of both traditions.
Anatomy of an Enigma: Dissecting Labubu’s Species
Labubu’s Physical Traits – Ears, Eyes, and Everything In-Between
Look closely at any Labubu figure and you’ll notice a fascinating blend of features. Those long, rabbit-like ears? Classic elf. The wide, expressive eyes and furry body? Pure monster. And then there’s the grin—nine sharp teeth, perfectly spaced, giving her an impish, slightly menacing look that’s impossible to forget.
Insider Secret:
True collectors know that each Labubu series hides subtle design cues. The “Exciting Macaron” line, for example, uses pastel colors and softer fur textures to evoke a more elfin vibe, while the “Fall in Wild” series leans into the wildness with rugged fur and bolder expressions. Spotting these details is half the fun!
The Storybook Species – What Do the Creators Say?
So, what does the creator say? Kasing Lung describes Labubu as a “monster elf”—a deliberate hybrid born from his love of both genres. In interviews, he’s spoken about wanting to create a character that feels both familiar and strange, comforting yet unpredictable. The ambiguity is intentional. Labubu’s world is one of blurred boundaries, where species are less important than spirit.
Pop Mart’s official descriptions echo this sentiment, often referring to Labubu as “kind-hearted but often accidentally causing trouble.” This playful contradiction is at the heart of her appeal. Is she a monster? An elf? The answer, it seems, depends on who’s asking—and that’s exactly how Lung wants it.
The Community Speaks: Monster, Elf, or Both?
Fandom Theories and Collector Debates
Within the Labubu community, the debate rages on. Some fans swear by #TeamMonster, celebrating Labubu’s wild side and quirky imperfections. Others insist she’s an elf at heart, pointing to her magical origins and gentle mischief. And then there are those who see her as something entirely new—a symbol of how art toys can transcend labels.
Community Debate:
Where do you stand? Are you #TeamMonster or #TeamElf? Share your verdict in the comments or on social media—let’s see which side wins this round!
Labubu in the Wild – How Fans Display and Describe Their Figures
On TikTok, Instagram, and Xiaohongshu, collectors proudly showcase their Labubu hauls, arranging figures in elaborate displays that reflect their own interpretations. Some build “monster dens” filled with wild, untamed Labubus; others create “elf groves” where the figures are surrounded by fairy lights and woodland props. The label you choose—monster, elf, or both—shapes how you collect, display, and connect with your figures.
Why It Matters: The Power of Character Identity in Designer Toys
Emotional Connections – Why We Care if Labubu is a Monster or Elf
Why does it matter what Labubu is? Because collecting is about more than objects—it’s about stories, identity, and connection. When you choose a Labubu, you’re not just picking a toy; you’re embracing a narrative. The ambiguity of her character invites you to project your own meaning, to see yourself in her playful contradictions.
This is the secret sauce behind Labubu’s global phenomenon. The more you debate her identity, the deeper your attachment grows. She’s not just a collectible—she’s a companion for your imagination.
Beyond Labels – What Labubu Teaches Us About Imagination
Labubu’s greatest gift is her refusal to be pinned down. In a world obsessed with categories, she’s a reminder that the best stories are the ones we write ourselves. Whether you see her as a monster, an elf, or something else entirely, Labubu invites you to dream bigger, collect bolder, and embrace the unknown.
Collector’s Confession:
For me, Labubu is both monster and elf—a mischievous friend who reminds me that life (and collecting) is most magical when you let go of the labels and follow your curiosity.
Choose Your Side: Join the Labubu Lore Revolution
Where Will the Story Go Next?
Labubu’s journey is far from over. With every new release, fan theory, and community debate, her legend grows. Now it’s your turn:
- Share your Labubu story in the comments or tag us with #LabubuLore on social media.
- Organize a collector’s meetup or join a fan group to trade theories and showcase your favorite figures.
Pro Tip:
Want to spot a rare Labubu? Follow Pop Mart’s official channels for early release news, and don’t be afraid to connect with fellow collectors—sometimes, the best finds come from community swaps!
Teaser:
Stay tuned for our next article, where we dive into the rarest Labubu figures ever released—and reveal the secrets behind their skyrocketing value.
Labubu is more than a monster, more than an elf—she’s an invitation to play, to wonder, and to join a global community where imagination knows no bounds.
