The 3 Essential Labubu Figures Every New Collector Should Know
Discover why Labubu, Zimomo, and Mokoko are the must-have figures for every new collector.
Labubu isn’t just a toy—it’s a movement. In less than a decade, this quirky, snaggle-toothed elf has leapt from the pages of an artist’s sketchbook to become a global icon in the designer art toy world. For new collectors, the journey often begins with three names: Labubu, Zimomo, and Mokoko. These aren’t just figures; they’re the beating heart of a community that spans continents, time zones, and generations.
Collector’s Confession:
I still remember the first time I stumbled upon Labubu in a Pop Mart store in Shanghai. The display was nearly empty—just a single “Have a Seat” Labubu left, grinning up at me. That moment, the thrill of the blind box, and the instant bond I felt with this odd little creature, hooked me for life.
What Makes Labubu Figures So Collectible?
The Origin Story: Who Created Labubu and Why It Matters
Labubu was born from the imagination of Kasing Lung, a Hong Kong artist inspired by Nordic folklore and his own childhood tales. First appearing in 2015 as part of The Monsters picture book series, Labubu quickly stood out with her pointed ears, nine sharp teeth, and wild, expressive features. The design was intentionally “ugly-cute”—a perfect blend of mischief and charm that broke the mold of traditional kawaii toys.
Labubu’s Connection to Pop Mart and the Designer Toy Movement
Everything changed in 2019 when Pop Mart, China’s powerhouse of designer collectibles, partnered with Lung to bring Labubu and friends to the world stage. Pop Mart’s blind box model—where you never know which figure you’ll get—turned each purchase into a mini adventure, fueling a frenzy that now rivals sneaker drops and streetwear hype. Today, Labubu is a status symbol, a conversation starter, and a passport into a passionate global community.
Insider Secret:
Authentic Labubu figures always have nine teeth and a Pop Mart authenticity QR code on the box. Fakes often miss these details—so count those teeth before you buy!
The Labubu Series List: A Quick Primer
Overview of Major Labubu Series
Labubu’s world is vast, with over 300 variations released to date. Some of the most beloved series include:
- Labubu x Kow Yokoyama Ma.K Series: Mechanical, retro-futuristic designs.
- Playing Games Series: Labubu and friends in playful, dynamic scenes.
- Have a Seat Series: Beach vibes and summer accessories.
- Space Adventure Series: Astronaut outfits and cosmic props.
- Coca-Cola Series: Nostalgic, pop-culture-infused designs.
Each series brings new costumes, colorways, and personalities, ensuring there’s a Labubu for every collector.
Notable Collaborations and Limited Editions
Pop Mart is famous for its surprise drops and limited collaborations. From Disney to Sanrio, these crossovers produce ultra-rare “chase” figures that can sell for hundreds—or even thousands—on the resale market. The thrill of the hunt is real, and the community buzzes with every new announcement.
Essential Figure #1: Classic Labubu
Description and Key Features of the Original Labubu Design
Classic Labubu is instantly recognizable: brown fuzzy fur, wide eyes, and that cheeky, toothy grin. She’s the blueprint for every variation that followed, embodying the “ugly-cute” aesthetic that made the brand famous.
Why Classic Labubu Is the Cornerstone for Any Collection
For most collectors, Classic Labubu is the holy grail—the one that started it all. Owning her is like holding a piece of designer toy history. She’s the anchor of any serious Labubu lineup and the figure that sparks the most nostalgia.
Community Debate:
Is Classic Labubu overrated or a true icon? Some say she’s too basic compared to the wild new releases; others argue she’s the soul of the collection. Personally, I believe every shelf needs at least one Classic—she’s the heart of the Labubu story.
Iconic Labubu Designs: Variations That Matter
The world of Labubu is a rainbow: from pastel pinks to metallic silvers, from beachwear to astronaut suits. Some of the most coveted editions include:
- Rainbow Labubu: Ultra-rare, with a shimmering finish.
- Space Labubu: Astronaut suit and helmet.
- Coca-Cola Labubu: Red-and-white branding, often with mini cans as props.
Pro Tip:
Look for figures with unique accessories or limited-run badges—these often become the most valuable over time.
Essential Figure #2: Zimomo
Introduction to Zimomo and Its Place in the Labubu Universe
Zimomo isn’t just Labubu’s friend; she’s the leader of the tribe. With a rounder face, spiked tail, and a slightly larger build, Zimomo brings a sense of adventure and leadership to the collection. In the lore, she’s twice Labubu’s size (though not always in toy form).
Unique Traits That Set Zimomo Apart
What makes Zimomo stand out? Her pastel fur, expressive eyes, and that unmistakable tail. She’s often depicted in bold, whimsical outfits—think floral crowns or oversized bows. For many, Zimomo is the “gentle giant” of the Monsters family.
Collector’s Confession:
The first time I unboxed a Zimomo, I was struck by her gentle expression. She felt like the big sister I never had—protective, wise, and just a little bit sassy.
Zimomo’s Role in Pop Mart Beginner Guide
For new collectors, Zimomo is a perfect entry point: she’s instantly recognizable, often easier to find than ultra-rare Labubu variants, and her designs are universally appealing. Many Pop Mart stores use Zimomo figures as demo pieces for first-timers, making her a familiar face in the community.
Zimomo’s Most Sought-After Releases
- I Found You Vinyl Face Doll: A towering 58cm plush—perfect for display.
- Spring Blossom Zimomo: Floral motifs and pastel hues.
- Bag Charms: Miniature versions that clip onto bags and backpacks, seen everywhere from Tokyo to Paris.
Essential Figure #3: Mokoko
Meet Mokoko: Background and Significance
Mokoko’s name means “special” in elvish, and she lives up to it. With pastel pink fur, a white belly, curly eyelashes, and a heart-shaped nose, Mokoko is the sweet soul of the Labubu universe. She’s the figure that brings a touch of innocence and whimsy to any collection.
What Makes Mokoko a Standout in the Labubu Lineup
Mokoko is often released in exclusive, limited-edition series—think lace dresses, sun hats, and delicate bows. She’s a favorite among collectors who love softer, more feminine designs.
Insider Secret:
The best deals on Mokoko are often found at Pop Land in Beijing or during special Pop Mart events. Keep an eye on official channels—resale prices can skyrocket after a drop!
Mokoko in the Labubu Series List
Mokoko’s most notable releases include:
- Close To Sweet Series (V1): Green bow and flower crown.
- Fall Into Spring Series (V2): Sheer white lace dress and frilly hat.
- The Blue Diamond Series (V3): Straw sun hat and baby blue dress.
These editions are highly sought after, especially as bag charms or plush dolls with movable eyes.
Community Favorites and Hidden Gems:
Collectors rave about Mokoko’s V2 for its intricate lacework, while the V3 “Blue Diamond” is considered a hidden gem—rare, elegant, and perfect for display.
Getting Started with Labubu: A Pop Mart Beginner Guide
Where to Buy Labubu, Zimomo, and Mokoko Figures
- Pop Mart Stores: The best place for new releases and official exclusives.
- Online: Pop Mart’s official website,StockX, eBay, Tmall, Shopee, and select specialty retailers worldwide.
- Pop Mart Roboshops: Vending machines in malls and airports for a quick fix.
- Secondary Market: Platforms like Vinted, Facebook groups, and TikTok Shop—but beware of fakes.
Understanding Rarity, Pricing, and Authenticity
Labubu figures come in standard, rare, and secret editions. Prices can range from $10 for a blind box to hundreds for limited releases. Always check for the Pop Mart QR code and count those nine teeth!
Community Debate:
Blind box thrill: Love it or hate it? Some adore the surprise, while others find it frustrating (especially when chasing a specific figure). For me, the anticipation is half the fun—it’s like a mini lottery every time.
Building Your Collection: Tips for Newbies
Setting a Collecting Budget
It’s easy to get swept up in the hype, but setting a monthly budget helps keep things fun and sustainable. Start with a few blind boxes, then save up for those rare “chase” editions.
Joining the Labubu Collector Community
The real magic of Labubu isn’t just in the toys—it’s in the friendships and connections you’ll make. Join Facebook groups, attend Pop Mart events, and don’t be shy about trading duplicates. The community is welcoming, passionate, and always ready to share tips.
Collector’s Confession:
I once spent hours trading at a local café, swapping stories and figures with fellow fans. My biggest lesson? Don’t chase every release—focus on what brings you joy, and your collection will feel truly personal.
Conclusion
Labubu, Zimomo, and Mokoko aren’t just toys—they’re the gateway to a world of creativity, connection, and pure, unfiltered fun. For new collectors, these three figures offer the perfect starting point: Classic Labubu for history and nostalgia, Zimomo for leadership and adventure, and Mokoko for sweetness and style.
Ready to start your Labubu journey?
- Visit a Pop Mart store or trusted online retailer.
- Set your collecting goals—are you a completionist or a casual fan?
- Join the community, share your finds, and trade with fellow enthusiasts.
